Staylive partners with BNXT League to deliver enhanced Basketball league streaming services for domestic and international fans.
Stockholm, 11 September 2024 - Staylive, the leader in live sports streaming technology, proudly announces a new partnership with the BNXT League, the premier basketball league in Belgium and the Netherlands. Starting from September 2024, Staylive will become the exclusive streaming provider for all BNXT League games, enhancing the viewing experience and providing a powerful destination platform for fans domestically and worldwide.
The partnership marks a significant milestone in the digital transformation of sports broadcasting within the region. The BNXT League, known for its innovative approach to uniting Belgian and Dutch basketball, will leverage Staylive’s state-of-the-art streaming platform to deliver high-quality, reliable, and immersive live broadcasts and on-demand content to its growing fanbase.
Matt Parker, Chief Commercial Officer at Staylive, commented: “BNXT are no strangers to direct-to-consumer content strategies having provided an OTT service for some years prior to this agreement. To be selected by them to power an enhanced and more immersive service, highlights the capability of our platform technologies in meeting both the high demands of live sports streaming and the increased expectations of the consumer.’
The Staylive platform will feature:
Wim Van de Keere, General Manager of the BNXT League, added: “The agreement with Staylive demonstrates a commitment to providing our league stakeholders the best in content delivery and experience. By harnessing Staylive’s advanced technology and expertise, we can offer our fans a superior viewing experience that brings them closer to the game, while providing our club partners a deeper level of insight and real-time data.” This partnership underscores Staylive’s growing presence as a trusted streaming provider for basketball leagues worldwide. Alongside the BNXT League, Staylive powers streaming services for multiple other basketball leagues and competitions and continues expanding its footprint in the global sports streaming industry.
The BNXT League games will be accessible through the official BNXT League platform, bnxt.tv
About Staylive
Staylive, a Spring Media Company, is the leader in live sports streaming technology, delivering over 1,500 live events per week to a global audience. Its platform powers governing bodies, federations, leagues, and clubs worldwide, offering comprehensive solutions across growth marketing, consulting, and more. Established in 2013 and headquartered in Stockholm, Sweden, Staylive is committed to providing unmatched streaming services that enhance fan engagement and content delivery.
About BNXT League
The BNXT League is the top-tier basketball league uniting Belgium and the Netherlands. Formed in 2021, the league aims to elevate the standard of basketball in both countries by offering a competitive and exciting platform for teams to showcase their talent. The BNXT League is dedicated to growing the sport and engaging with fans through innovative and high-quality broadcasts.
